Since childhood, Gustavo has been fascinated by personal well-being, exploring exercise, nutrition, and sleep for optimization. In college, Gustavo recognized the challenges in our healthcare system, motivating him to improve not only his own health but the nation’s health.

Inspired by the work of influential figures like Dr. Peter Attia, Gustavo is committed to educating and empowering others about our healthcare system. In pursuit of this goal, he launched "The Gustavo Franco Podcast," where he aims to provide insightful discussions on healthcare and raise awareness about the need for reform.